Masterclass Start the change now

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With this masterclass you can immediately make adjustments in your sales funnel in various ways, from cheap to expensive. You do this by using different influencing insights and research methods. The successful implementation of companies such as Ikea and Disney shows that much is possible to immediately improve the results of your company.

The persuasion principles of Cialdini
  • Introduction to Cialdini
  • Reciprocity
  • Consistency and commitment
  • Consensus
  • Authority
  • Liking
  • Scarcity
  • Unity
  • Lessons learned
Research methods
  • Body language
  • Empathic design
  • Facial coding
  • Eye tracking
  • EEG
  • fMRI
  • Lessons learned
Best practices
  • Booking.com
  • Supermarket
  • Ikea
  • Disney
  • Lessons learned