Month: April 2022

Are you influenced by the endowment effect?

The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to own the product for this, the idea of ​​ownership is enough. This is called the endowment effect. How are companies influencing us with this endowment effect? Almost every commercial website

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Priming? Towel, Shower, Shampoo and So-p? Soup or Soap?

Everyone will choose soap as the right answer. This is because the priming effect occurs when an individual’s exposure to a certain stimulus influences his or her response to a subsequent stimulus, without any awareness of the connection.   Units of information are stored in our long-term memory. These units van be activated by sights,

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