Month: June 2022

Storytelling

3 benefits of storytelling

Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of your prospects. This can be done through storytelling to share the benefits of using your product or services. When you tell a story, you make others feel what you feel

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7 steps to start now with decoy marketing

Humans make decisions based on the perception of their choices. When we’re deciding between two things and a third is offered as an outlier, our decision changes. It sounds weird, right? It is. Weird, but true. The decoy effect (or asymmetric dominance) refers to our tendency to change preference between two options when presented with

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