Storytelling

3 benefits of storytelling

Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of your prospects. This can be done through storytelling to share the benefits of using your product or services. When you tell a story, you make others feel what you feel

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Gaze cueing | What are you looking at?

It is very important when someone visits your website that he or she does what we want them to do and they gaze where we want them to gaze. But how do we influence their gaze? Which neuromarketing techniques can we use? Which visuals should I use?  These are very important questions because if you

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7 steps to start now with decoy marketing

Humans make decisions based on the perception of their choices. When we’re deciding between two things and a third is offered as an outlier, our decision changes. It sounds weird, right? It is. Weird, but true. The decoy effect (or asymmetric dominance) refers to our tendency to change preference between two options when presented with

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The magical 9

When our eyes see the number ‘9’, unconsciously, we feel that we are getting a real bargain. We are much more likely to buy when the prices end with a ‘9’. Some facts about the magical 9 9 triggers a “Bargain” perception. 99 makes the price feel rounded and familiar. 99 looks smaller and people

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Are you influenced by the endowment effect?

The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to own the product for this, the idea of ​​ownership is enough. This is called the endowment effect. How are companies influencing us with this endowment effect? Almost every commercial website

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Priming? Towel, Shower, Shampoo and So-p? Soup or Soap?

Everyone will choose soap as the right answer. This is because the priming effect occurs when an individual’s exposure to a certain stimulus influences his or her response to a subsequent stimulus, without any awareness of the connection.   Units of information are stored in our long-term memory. These units van be activated by sights,

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Sell more with the framing effect

What is the framing effect? Since the beginning the Framing Effect has proven to have a significant influence over the way humans make decisions. It’s therefore no surprise that a lot of companies around the world have integrated this into their campaigns, intentionally trying to influence customers’ decision-making processes to increase conversions in the salesfunnel.

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Do we take all decisions consciously?

Humans take a lot of decisions. How many do we take? Approximately 500 million decisions on a daily base. That’s a lot and imagine taking these consciously. It will drive us insane, yet a lot of people are not insane. When we take decisions we think we are taking them rational. When we buy, sneakers,

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story

Stop selling products

You just started your online webshop, everything is set and you start selling products. Everything on your website is about the products, pictures of the products, descriptions of the products and so on. You just want to sell those products. But you are not selling and customers who buy your products don’t return. There always

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masterclass

Why do we keep hurting customers?

More than 80% of companies have as the last touchpoint in the customer journey; pay for a purchase. Various studies have established that the pain of paying exists. If we receive a physical slap, we register it in the Insula. When we pay, we activate that same part of the brain. Paying cash feels more

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