When our eyes see the number ‘9’, unconsciously, we feel that we are getting a real bargain. We are much more likely to buy when the prices end with a ‘9’. Some facts about the magical 9 9 triggers a “Bargain” perception. 99 makes the price feel rounded and familiar. 99 looks smaller and people
The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to own the product for this, the idea of ownership is enough. This is called the endowment effect. How are companies influencing us with this endowment effect? Almost every commercial website
Everyone will choose soap as the right answer. This is because the priming effect occurs when an individual’s exposure to a certain stimulus influences his or her response to a subsequent stimulus, without any awareness of the connection. Units of information are stored in our long-term memory. These units van be activated by sights,
What is the framing effect? Since the beginning the Framing Effect has proven to have a significant influence over the way humans make decisions. It’s therefore no surprise that a lot of companies around the world have integrated this into their campaigns, intentionally trying to influence customers’ decision-making processes to increase conversions in the salesfunnel.
You just started your online webshop, everything is set and you start selling products. Everything on your website is about the products, pictures of the products, descriptions of the products and so on. You just want to sell those products. But you are not selling and customers who buy your products don’t return. There always
More than 80% of companies have as the last touchpoint in the customer journey; pay for a purchase. Various studies have established that the pain of paying exists. If we receive a physical slap, we register it in the Insula. When we pay, we activate that same part of the brain. Paying cash feels more