With this Full Edition Neuromarketing Masterclass with more than 5,5 hours of inspiration you will have all the knowledge you need to understand neuromarketing in depth and most important to implement it perfectly for you business. It gives you valuable insights in an understandable and directly applicable way to gain profits for your company.

Our brain and neuromarketing concepts

• Our brain
• Neuromarketing concepts
• Daniel Kahneman: system 1 and 2
• Habits
• Lessons learned

Pricing

• Pricing insights
• Best practices
• Lessons learned

Brands and colors

• Brands
• Colors
• Lessons learned

 The persuasion principles of Cialdini

• Introduction to Cialdini
• Reciprocity
• Consistency and commitment
• Consensus
• Authority
• Liking
• Scarcity
• Unity
• Lessons learned

Research methods

• Body language
• Empathic design
• Facial coding
• Eye tracking
• EEG
• fMRI
• Lessons learned

Best practices

• Booking.com
• Supermarket
• Ikea
• Disney
• Lessons learned