zeeshan Khan

Understanding Habit Loops The concept of the cue-routine-reward cycle is crucial in the formation of habits. This cycle involves: Cue: A trigger that initiates the habit. Routine: The behavior itself. Reward: The positive reinforcement that strengthens the habit. By identifying and modifying these elements, you can develop new, positive habits and eliminate negative ones. Start […]

In the dynamic world of marketing, scarcity is one of the most effective techniques to drive sales. By creating the perception of limited availability, brands can encourage consumers to make faster and more impulsive buying decisions. In this blog post, we will dive deep into the different techniques brands use to create scarcity and how

In our modern society, waiting is an inevitable part of everyday life. Whether you are queuing at the supermarket, waiting for a bus, or trying to buy plane tickets online, the feeling of waiting is universal. However, this seemingly mundane aspect of consumer behaviour presents a unique opportunity for businesses. With insights from neuromarketing, companies