{"id":9570,"date":"2022-02-21T19:30:00","date_gmt":"2022-02-21T18:30:00","guid":{"rendered":"https:\/\/funsumers.com\/?p=9570"},"modified":"2023-03-11T13:24:04","modified_gmt":"2023-03-11T12:24:04","slug":"why-do-we-keep-hurting-customers","status":"publish","type":"post","link":"https:\/\/funsumers.com\/nl\/why-do-we-keep-hurting-customers\/","title":{"rendered":"Why do we keep hurting customers?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

More than 80% of companies have as the last touchpoint in the customer journey; pay for a purchase. Various studies have established that the pain of paying exists. If we receive a physical slap, we register it in the Insula. When we pay, we activate that same part of the brain. Paying cash feels more painful than contactless with a smartphone. In short, every time a customer buys something and pays for it in the last part of the journey, we thank the customer with a slap.<\/p>\n\n\n\n

How can we prevent this?<\/h2>\n\n\n\n

Below I list a number of ways you can ease the pain of paying and ensure that customers keep coming back to you.<\/p>\n\n\n\n

  1. Disconnect the purchase from the payment: let them purchase but don\u2019t let them pay right away. When they have received the items, send the bill after a month. With this you separate the purchase from the payment and you still give the customer a more positive experience.<\/li>
  2. From cash to card to contactless. Paying with cash is more painful than paying contactless. Make sure that the payment journey is contactless and fast.<\/li>
  3. Not good, money back guarantee: Make sure that customers can always get their money back free of charge within a certain period of time if they are not satisfied with the product or service. In practice, we see that barely 1% of customers use this.<\/li>
  4. Loyalty program:<\/li>
  5. Introduce a loyalty program where loyal customers actually receive a good offer. When receiving a good offer, the pain of paying is felt less.<\/li><\/ol>\n\n\n\n

    Do you want a higher conversion? Customers who come back more often? Then make sure that you check your customer journey carefully and that paying is not the last touch point. Implement the tools I discussed above and stop hurting your customers!<\/p>\n\n\n\n

    P.s. Need more insights on neuromarketing? Check our masterclasses at www.funsumers.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    More than 80% of companies have as the last touchpoint in the customer journey; pay for a purchase. Various studies have established that the pain of paying exists. If we receive a physical slap, we register it in the Insula. When we pay, we activate that same part of the brain. Paying cash feels more […]<\/p>","protected":false},"author":4,"featured_media":9571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuromarketing"],"_links":{"self":[{"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/posts\/9570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/comments?post=9570"}],"version-history":[{"count":1,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/posts\/9570\/revisions"}],"predecessor-version":[{"id":14400,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/posts\/9570\/revisions\/14400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/media\/9571"}],"wp:attachment":[{"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/media?parent=9570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/categories?post=9570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funsumers.com\/nl\/wp-json\/wp\/v2\/tags?post=9570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}