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Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of


Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of


Humans make decisions based on the perception of their choices. When we’re deciding between two things and a third is offered as an outlier, our


When our eyes see the number ‘9’, unconsciously, we feel that we are getting a real bargain. We are much more likely to buy when


The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to


Humans take a lot of decisions. How many do we take? Approximately 500 million decisions on a daily base. That’s a lot and imagine taking
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