3 benefits of storytelling
zeeshan Khan
June 20, 2022
Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of
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7 steps to start now with decoy marketing
zeeshan Khan
June 7, 2022
Humans make decisions based on the perception of their choices. When we’re deciding between two things and a third is offered as an outlier, our
The magical 9
zeeshan Khan
May 21, 2022
When our eyes see the number ‘9’, unconsciously, we feel that we are getting a real bargain. We are much more likely to buy when
Are you influenced by the endowment effect?
zeeshan Khan
April 28, 2022
The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to
Do we take all decisions consciously?
zeeshan Khan
March 14, 2022
Humans take a lot of decisions. How many do we take? Approximately 500 million decisions on a daily base. That’s a lot and imagine taking