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Change habits

Why can’t I change?

Stopping old behavior, building new habits and changing your life is a hard thing to do. The human brain is complex, and like most things that our bodies do, it is built to be lazy. Our brain doesn’t like to change when it’s used to doing something a certain way. This can be frustrating if

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brands and brain

Why is your amazing brain easily influenced?

Your brain is a fascinating part of the human body. There are so many things you may not know about it. For example, it contains 25% of your DNA, which is more than any other organ in the body. Your brain has 100 billion neurons (nerve cells) and can make roughly 100,000 new connections per

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Storytelling

3 benefits of storytelling

Sell a story not a product. But why? Storytelling is one of the best ways to get your product, service, or initiative in front of your prospects. This can be done through storytelling to share the benefits of using your product or services. When you tell a story, you make others feel what you feel

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7 steps to start now with decoy marketing

Humans make decisions based on the perception of their choices. When we’re deciding between two things and a third is offered as an outlier, our decision changes. It sounds weird, right? It is. Weird, but true. The decoy effect (or asymmetric dominance) refers to our tendency to change preference between two options when presented with

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The magical 9

When our eyes see the number ‘9’, unconsciously, we feel that we are getting a real bargain. We are much more likely to buy when the prices end with a ‘9’. Some facts about the magical 9 9 triggers a “Bargain” perception. 99 makes the price feel rounded and familiar. 99 looks smaller and people

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Are you influenced by the endowment effect?

The endowment effect is nothing more than we as humans value things we own more than thing we don’t own. You don’t actually have to own the product for this, the idea of ​​ownership is enough. This is called the endowment effect. How are companies influencing us with this endowment effect? Almost every commercial website

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Do we take all decisions consciously?

Humans take a lot of decisions. How many do we take? Approximately 500 million decisions on a daily base. That’s a lot and imagine taking these consciously. It will drive us insane, yet a lot of people are not insane. When we take decisions we think we are taking them rational. When we buy, sneakers,

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