Understanding Habit Loops The concept of the cue-routine-reward cycle is crucial in the formation of habits. This cycle involves: Cue: A trigger that initiates the habit. Routine: The behavior itself. Reward: The positive reinforcement that strengthens the habit. By identifying and modifying these elements, you can develop new, positive habits and eliminate negative ones. Start […]
Building Positive Habits: 2 Strategies for Success Read More »
In today’s fast-paced world, we often find ourselves overwhelmed by the desire to change multiple habits simultaneously. However, focusing on changing just one habit can create a ripple effect, transforming various aspects of our lives. Neuromarketing, the fusion of neuroscience and marketing, offers powerful insights into how our brains work and how we can leverage
Have you ever wondered why you automatically reach for the coffee pot every morning, or why you brush your teeth before bed without thinking? It may seem like a mystery, but there is a fascinating mechanism behind our automatic habits. Welcome to an in-depth discovery of habits – how they work, why they exist, and
The Ultimate Power of Amazing Automatic Habits: 5 reasons Why We Do What We Do Read More »
Have you ever walked into an IKEA for a simple bookshelf and ended up with a cart full of candles, cushions and maybe even an extra Billy bookcase? You’re not the only one. What you may not know is that IKEA is a master of neuromarketing. This means they cleverly use psychology and brain science
How IKEA Is Hacking Your Brain In 11 Ways While Trying to Find Your Closet Read More »
It is a typical Monday morning and you are sitting in the meeting room with your team, wrestling over a seemingly simple question: ‘What should our pricing strategy be?’ To an outsider, it must seem like a triviality, but you know better. Pricing is an art, because you checked this at www.funsumers.com. It is a
Pricing Strategy: The Amazing Art Read More »
In the dynamic world of marketing, scarcity is one of the most effective techniques to drive sales. By creating the perception of limited availability, brands can encourage consumers to make faster and more impulsive buying decisions. In this blog post, we will dive deep into the different techniques brands use to create scarcity and how
The Power of Scarcity: 5 Techniques to Subconsciously induce Customers to Buy Read More »
In our modern society, waiting is an inevitable part of everyday life. Whether you are queuing at the supermarket, waiting for a bus, or trying to buy plane tickets online, the feeling of waiting is universal. However, this seemingly mundane aspect of consumer behaviour presents a unique opportunity for businesses. With insights from neuromarketing, companies
Queuing Wisdom: 6 ways how Neuromarketing Optimises the Art of Waiting Read More »
IKEA is known for its thoughtful and inspiring shopping experiences. From exploring beautiful showrooms to enjoying Swedish meatballs in the restaurant, the customer journey at IKEA is an experience in itself. However, IKEA has added a new dimension to this experience: the introduction of the hot dog at the end of your shopping trip. This
The Magic of the Hot Dog: An Unforgettable End at IKEA Read More »
What is the Insula and how does the pain of paying work? The insula is located deep in our brain. Yes that’s right, completely hidden, but it has an important role. The insula registers our pain. If we hurt ourselves and are in pain the Insula makes sure we register that. Now nobody wants to
3 ways to make sure your customers don’t feel the pain of paying. Read More »
In the dynamic realm of digital marketing, the key to unlocking higher conversion rates lies in understanding the intricacies of consumer behavior. Enter neuromarketing, a revolutionary approach that taps into the subconscious to drive decision-making. In this blog, we’ll delve into the synergy between conversion optimization and neuromarketing, revealing the secrets to transforming casual browsers
